For the ic! berlin’s autumn/winter 2017 collection, I’ve been in charge of the art direction and realisation of one of the three capsule collection. The campaign was promoting 5 design frames for which the design was inspired by the Russian Suprematism movement.

Keeping in mind the designer’s inspiration, I’ve developed a concept fitting with the styling & fashion design from the artist Susann Bosslau. The Suprematism movement based its concept by using simples shapes and primary colours. I had the idea of representing the 5 models, using what's characterize the most their shape, in the most minimal way. This concept was declined on various kind of marketing materials, such as a lookbook, cleaning clothes packaging and more.