For the ic! berlin’s autumn/winter 2017 collection, I’ve been in charge of the art direction and realisation of one of the three capsule collection. The campaign was promoting 5 design frames for which the design was inspired by the Russian Suprematism movement.
Keeping in mind the designer’s inspiration, I’ve developed a concept fitting with the styling & fashion design from the artist Susann Bosslau. The Suprematism movement based its concept by using simples shapes and primary colours. I had the idea of representing the 5 models, using what's characterize the most their shape, in the most minimal way. This concept was declined on various kind of marketing materials, such as a lookbook, cleaning clothes packaging and more.
![supremiatism collection](img/_suprematism_collection/supremiatism_collection.png)
![banderollen](img/_suprematism_collection/banderollen.png)
![putztuch](img/_suprematism_collection/putztuch.png)
![leporello](img/_suprematism_collection/leporello.png)
![leporello](img/_suprematism_collection/leporello2.png)
![leporello](img/_suprematism_collection/leporello3.png)
![catalogue](img/_suprematism_collection/catalogue_2.jpg)
![putztuch](img/_suprematism_collection/catalogue.jpg)
![tektonika box](img/_suprematism_collection/tektonika_box.png)