For the ic! berlin’s autumn/winter 2017 collection, I was in charge of the art direction and realisation of one of the three capsule collections. The campaign promoted 5 design frames inspired by the Russian Suprematism movement.

Keeping in mind the designer’s inspiration, I developed a concept in the style and fashion of artist, Susann Bosslau. The Suprematism movement is based on the use of simples shapes and primary colours, and I had the idea of representing the 5 frames in a minimalist way characteristic of the movement.

This concept was used across lookbooks, cleaning cloths, landing pages and more.