I was responsible to apply to this printing service website it's new brand identity and design.

Direct2Print is an online printing service. The website focuses on making the setting of print files easy and clear for clients. It also have a large panel of product options and printing techniques.

The website being quite outdated, I’ve been in charge of redesigning the UX and UI, following the senior art director’s guideline. That was including the product informations pages, cart page, product's settings and ordering, payment process, personal account and more.

As the Service offers many different product options, some interfaces have many features. The users experience work was particularly challenging and interesting. The goal was of course to set on interfaces all those options without loosing the users on over complicated interfaces.