Working for art and design e-commerce site, JUNIQE, I was the lead designer on their 2023 Black Friday / Cyber Monday campaign.

I worked on it from conceptualisation to realisation. I helped brainstorm the ideas that formed the foundation of the campaign, worked with the copy team to create a cohesive visual and editorial narrative, as well as other channels to align with their needs for social media, performance marketing, and more.

The campaign was by far the highest performing campaign of the year and even exceeded regular Black Friday revenue expectations.

The goal of this was to stand out amongst the highly saturated market during the Black Friday period. I had the idea of combining stickers that popped off the page, with the most important messaging – sale value, urgency, etc. using strong, contrasting colours.

My work on this campaign included multiple newsletters, assets for the brand’s website, social media posts, and both organic and paid-ads in – all in 4 different languages.